The return of the Maybach

The ultra luxe brand returns as the Mercedes-Maybach, an enhanced edition of the Mercedes-Benz S-Class

The market release of Mercedes-Maybach S-Class is scheduled for February, 2015.

The market release of Mercedes-Maybach S-Class is scheduled for February, 2015.

Maybach was once an uber luxury brand, which was closed down by its parent company, Daimler AG, due to poor sales. But now Maybach is being revived as Mercedes-Maybach – an ultra luxe edition of the Mercedes-Benz S-Class. After Mercedes-AMG, Mercedes-Maybach is the second sub-brand of Mercedes. It was launched just hours apart at Auto Guangzhou in China and the Los Angeles Auto Show in USA.

The Mercedes-Maybach is 5453 mm long and has a wheelbase of 3365 mm, which makes it 20 cm larger in both dimensions than the S-Class Saloon with long wheelbase. So rear passengers enjoy increased space besides the peace and quiet, as the Mercedes-Maybach has the distinction of being the world’s quietest production saloon car.

The Maybach-Mercedes is intended to be a chauffeur-driven car.

The Maybach-Mercedes is intended to be a chauffeur-driven car.

“Perfection down to the last detail and a new dimension in seating and resting comfort for the rear passengers are the hallmarks of the new Mercedes-Maybach,” said Professor Dr. Thomas Weber, Member of the Board of Management of Daimler AG with responsibility for Group Research and Mercedes-Benz Cars Development. “Our exceptionally successful new S-Class already defines the pinnacle of automotive engineering in a host of technical disciplines such as safety, efficiency, climate control and noise characteristics. The Mercedes-Maybach now sets the benchmark in the luxury segment even higher.”

The latest S-Class meanwhile has been doing outstandingly well in the market. In just one year 1,00,000 S-Class vehicles have been delivered to customers globally. The Mercedes-Maybach S-Class raises the game by blending the quality of the S-Class with the exclusivity of the Maybach. Several exclusive interior touches add a truly distinguished feel to the Mercedes-Maybach S-Class. These include the exclusive Maybach perfume AGARWOOD as part of the AIR-BALANCE package and two silver-plated, handcrafted champagne flutes (both optional extras). Positioned as a chauffeur-driven vehicle it has voice amplification, which allows occupants in the front to easily communicate with the rear passengers. The Burmester® high-end 3D surround sound system offers a unique optical and acoustic experience.

The Mercedes-Maybach has the distinction of being the world’s quietest production saloon car.

The Mercedes-Maybach is the world’s quietest production saloon car.

The top-of-the-range model will be the Mercedes-Maybach S 600 with a V12 biturbo engine, having an output of 390 kW (530 hp). With a displacement of 5980 cc, the maximum torque of 830 Nm is available from 1900 rpm. The V8 biturbo engine in the Mercedes-Maybach S 500 generates an output of 335 kW (455 hp) from a displacement of 4663 cc. Its peak torque is 700 Nm. NEDC combined fuel consumption for the saloon is just 8.9 litres/100 km (premium petrol).

The Mercedes-Maybach S-Class is scheduled for release in February 2015 while the Mercedes-Maybach S 500 4MATIC will also be available in the market from June 2015.