Know the Designer: Pria Kataaria Puri

A fashion designer since over two decades, Pria Kataaria Puri is famous for her funky and eclectic designs.

Pria Kataaria Puri (centre), at the Myntra Fashion Week 2014

Pria Kataaria Puri (centre), at the Myntra Fashion Week 2014

Pria Kataaria Puri is an accomplished designer whose forte lies in creating “occidental couture and cruise line,” which is essentially an amalgamation of oriental and western ideas. Her collections have modern styling with ethnic expressions. Pria creates sensuous clothing that are a combination of Asian colours, fine embroideries and vintage prints.

Her label is for multicultural, multifaceted women of today, who enjoy elegant and luxurious clothing. “Elegance doesn’t mean being noticed, it means being remembered,” says Pria.

Some of Pria’s star clients include Madonna, Paris Hilton, Vanessa Paradi, Princess Francoise, SAR La Princesse Lea de Belgique, SAR La princesse Marie Gabrielle de Savoie, Princess Christine Sturdza, Queen Rania of Jordon, Cherie Blair, Ivan Trump, Maharani of Kashmir and Royalty of Kuwait, Emirates & Saudi Arabia, Bollywood actresses Aishwarya Rai, Priyanka Chopra, Katrina Kaif and Tabu. She’s also the recipient of Bharat Yuva Ratna award along with Bharat Vikas Award for her work in designing women’s wear.

Boho Luxe Collection by Pria Kataaria Puri

Boho Luxe Collection by Pria Kataaria Puri

Pria’s latest collection is titled Boho Luxe. Its theme is Parisian artist meets glam jet-setter kind-a-gal who is passionate, adventurous and independent. Inspired by Persian prints, the palette consists of bright sunshine yellows, cherry reds, orange with neutral off-whites and black. The silhouettes include Pria’s signature PKP-Kaftans, Kaftan-maxi, Kaftan-minis with high waist pants and skirts, crop tops, flowing dresses and jackets.

So, if your style is chic yet adventurous, daring but comfortable, Pria’s clothing should be just right for you. Her store is located in Khar, Mumbai.