Feel the thrill of driving an Aston Martin in one of the United States’ most rugged and demanding environments.
Luxury cars offer umpteen bespoke luxuries, but Aston Martin offers an exceptional experience with its ‘Aston Martin on Ice’ programme, in which adventurous drivers get a chance to feel the power and performance of their luxury sports cars in one of the United States’ most harsh and demanding environments. This programme was inaugurated in 2014, and is returning to the western town of Crested Butte in the heart of the Colorado Rocky Mountains for a second season of adrenaline-fuelled thrills and untamed luxury. The programme is scheduled to take place over two three-day sessions in February 2015.
Aston Martin on Ice offers drivers the chance to take the brand’s sports cars for a spin in an environment far removed from usual roads. The three-day On Ice programme takes place at a 10-acre surface painstakingly constructed over some 250 man hours. The tracks are precisely tailored to Aston Martin’s exacting requirements and built and maintained by the brand’s team of experts, before and throughout the ice driving activity.
The bespoke Aston Martin track comprises a braking/cornering exercise loop, slalom, skid pad and full circuit. Guided by experts, participants will hone their car control in a series of braking, cornering and handling exercises before putting their skills to the test on a thrilling mile-long frozen road course.
Aston Martin on Ice is among a number of Aston Martin bespoke driving experiences that take place each year. If you would like to learn more about the February event, or any of Aston Martin’s other signature drive events, please contact firstname.lastname@example.org.