Renaissance New York Midtown Hotel calls itself a “living” hotel as it interacts with guests through responsive digital experiences.
The Renaissance New York Midtown Hotel, which recently opened its doors to guests caters to the needs and expectations of the modern-day traveller, providing exquisite visual attractions and stunning architectural design with some excellent local artistic additions. Renowned design studio Jeffery Beers International (JBI) has used state-of-the-art technology to portray the charm and the real essence of the city. It is New York’s first “living” hotel owing to the stunning, ever-changing digital experiences found all throughout the hotel.
Among such ‘living’ aspects are vibrant corridors that respond to human movements. There are digitally improved elevator banks and an all-new Discovery Portal Powered by Time Out that works like a local neighbourhood guide activated by a simple touch. A four-story LED digital clock at the top of the hotel is an exceptional addition to the city’s skyline.
Beer’s vision led to the combination of high-low design works such as polished marble and smooth millwork against the coarse structure of bare concrete walls to capture the vibrant energy of the neighbourhood. “Having grown up in New York, I thrive on the fast-paced rhythm of the lifestyle here. I wanted the design of this hotel to capture the vibrancy and creative energy of the city; to immerse visitors in the real New York,” said Beers.
The Renaissance New York Midtown hotel is located on 35th Street between 7th and 8th Avenue and has 348 guest rooms, seven of which are Executive Suits and one exquisite Empire Suite. Floor-to-ceiling windows, spacious rooms, maximal use of natural light, simple and neat furniture placements and sophisticated bedding and upholstery with a mild colour palette make for an exceptionally comfortable stay. Flirtatious graphics at the back of each wardrobe/closet, inspiring quotes in the bathroom, life-size images etched on the elevator walls back and front form for a visual treat. Beers instilled an art program with the help of art marketplace Indie Walls and bought specially designed authentic works from modern-day artists like the Brooklyn-based Abby Goodman who created a state-of-the-art piece using more than 50 painted stiletto heels. Also present are brilliant artistic works from Andre Woolery and sculptural metal pieces by local artist Carlos Mare, whose 3D graffiti has been presented all around the world. Nicholas Ruel’s lively and stark photographic collages of NYC are presented onto concrete panels which cover the front desk.
Additional attractions such as the Lobby Bar on the sixth floor, Library Lounge, a DJ booth, Club Lounge for exclusive members and 4,500 square-feet of meeting space make this an ideal hotel for business conferences or casual vacationing. The Rock and Reilly’s gourmet gastro pub on the fifth floor has an 8,000 square-foot of outdoor terrace with a retractable roof, private cabanas and comfortable seating.
For more information on the Renaissance New York Midtown Hotel, please call 1-212-239-0014 or visit www.newyorkrenaissance.com.