Arttd’inox recently opened their new flagship store in New Delhi and designer Suneet Verma abandoned his fabrics for stainless steel to produce a stunning selection of homeware.
A brand from the O.P.Jindal Group, Arttd’inox has been at the forefront of rebranding stainless steel products as uber luxe. They’ve managed to do this by combining steel with wood, ceramic, silicon, semi-precious stones and glass to create luxurious décor and table accessories, cookware, modular kitchens, etc. The brand sells through several showrooms across India and last month they launched a flagship store at MG Road in New Delhi. For this occasion they also roped-in India’s famous couturier Suneet Verma to craft a special collection of homeware out of stainless steel.
Deepikka Jindal, Executive Creative Director and MD Arttd’inox, shared, “When I thought of going beyond the obvious and creating and offering a collection, which is unique not just in design but also in the craftsmanship, I could only think of Suneet. We are absolutely delighted with what Suneet has designed and created for Arttdinox. I am confident our patrons are going to simply love this collection.”
Suneet looked into the past, researched old techniques and combined it with modern elements like Swarovski to create a modern range of tableware and home décor. “This experience of working with Arttd’inox and one of the hardest materials in the world – stainless steel – has been a very exciting and enriching journey for me. From working with textiles and embroideries over the decades to now creating modern home products, my design philosophy has come full circle – good design is universal and transcends time,” said Suneet.
Among the products are bowls inspired by the shape of utensils used by the Indus Valley civilisation. They feature Chitai work, which involves beating the surface with a hammer to create various textures and motifs. Some of the bowls coated with 18-carat gold have hand-engraved borders à la the Banarasi sarees. A set of five vases coated in rose gold and dark bronze are etched with Jali pattern seen often in Mughal architecture. This pattern is further highlighted with Rhombus flat back Swarovski that give off a beautiful golden shadow.
The collection also includes cutlery of stainless steel, in matt as well as high-shine, hand-engraved, beaten by hammer, coated in 18-carat gold and finally dyed in a lovely ombre. Parats (platters) are also offered, made of steel finished in rose gold, gold and bronze and a high-shine matt look. These may used for serving fruits and salads or simply as a decorative piece with tea lights, flower petals and the like.
The collection by Suneet Verma also includes boxes forged by hand in varying shapes. They are etched, engraved and decorated further with floral motifs in aluminium and brass and gem stones like baroque pearls.
The new Arttd’inox store is designed by Amith Chhabra’s firm named Livin’ Colors Design, and occupies 11,000 sq. ft. space. It has a fabulous façade with a mirror-like finish that reflects the surroundings, complemented with a charming picket fence and a wooden tree bench.
The store is located near the Sultanpur Metro Station in Delhi. They can be reached at +91 9650601181.